Electrolux invites the younger generation to explore solutions for a better living

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Electrolux publishes an open letter to today’s youth, inviting them to join forces with the company and some of the most influential change-makers of today to explore solutions for future sustainable homes. The aim is to learn more about young people’s hopes, dreams and concerns, to be able to provide solutions tailored to their needs come 2030.

As a part of realising the company’s vision and bold 2030 targets for better and more sustainable living around the world, Electrolux invites today’s youth to join a team of change-makers – a collaboration between Electrolux, young minds from across the globe wanting to drive positive change, and leading change-makers and experts already making a difference today. Together with the company’s innovation hub, the team will explore solutions for better living, starting with the future for clothes and garment care.

By seeking insights from the very people who will be setting up their own homes within a decade’s time, Electrolux believes it will be better positioned to provide solutions that live up to the company purpose, Shape living for the better, for generations to come.

“We want to listen to those who will be starting up their own homes in the near future,” says Jonas Samuelson, CEO Electrolux. “What are their hopes and dreams when they think about their lives ten years from now? Their desires, choices and behaviours will play a critical role in shaping the evolution of better living. We want those who own the future to be part of defining it. Therefore, we take the opportunity to ask now – to be able to provide solutions tailored to their needs, come 2030.”

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In the open letter, signed by CEO Jonas Samuelson, Electrolux invites young people between the ages of 15 and 20 to join the change-maker team. The young people selected will then be accompanied by some of today’s most influential change-makers to help explore solutions for better living in 2030. 

As part of the same initiative, Electrolux will conduct a global survey in which almost 15,000 young people between the ages 15 and 20 will be asked about how they envision their future sustainable homes. Insights from the survey and the sessions with the change-maker team will be used by Electrolux in its strive to create new innovations for a better living.

The initiative is part of Electrolux’s ambitious Better Living Program. With bold targets for 2030 focusing on better eating, better garment care, better home environment, and better company, the initiative widens the scope of Electrolux’s commitment to sustainability. It enables the company to contribute in a more meaningful way in bringing solutions to global challenges.

Read more about the team of change-makers and how to apply here.

This content comes from Reach by Gulf News, which is the branded content team of GN Media.