Romanian Jordanian footwear designer Amina Muaddi pulls off stellar summer with Beyonce video, Greece pop up
DUBAI: From accessorizing US singer Beyonce in her latest music video to opening a pop-up installation in Mykonos, the Jordanian Romanian footwear designer Amina Muaddi has been making headlines with her latest work.
This week, Beyonce released a teaser for her song “I’m That Girl,” the opening track in her latest album “Renaissance.”
In the 3-minute video clip, the US superstar wears fishnet stockings from Muaddi’s 2021 collaboration with Austrian brand Wolford.
The Amina Muaddi x Wolford collection featured form-fitting tights and leggings, alongside bodysuits, dresses and a sinewy catsuit with built-in heels that are meant to hug the body like a glove. The designers opted for latex, lace, viscose jersey and sustainable leather in the offering.
One of the labels Beyonce championed in her music video is luxury fashion house Alaia, which was founded by late Tunisian couturier Azzedine Alaia.
She also wore pieces from renowned labels such as Burberry, Mugler, Bottega Veneta, Balenciaga, Miu Miu, Jimmy Choo, Christian Louboutin and many more.
Meanwhile, Muaddi, the designer to the stars, gave her 1.3 million Instagram followers a look into her pop-up installation in Mykonos.
She shared images of the display and wrote: “If you’re in Mykonos this Summer, stop by our pop-up installation at my favorite shop @luisaworld in Nammos Village, Psarou Beach. Drop 2/22 available in store.”
Last week, the footwear designer released a new campaign for her latest collection titled “Drop 2/22,” which starred Egyptian Moroccan model Imaan Hammam and celebrated her Arab roots.
The short clips, shared on Muaddi and Hammam’s Instagram accounts, were shot in Cairo.
The footage was captured by British Egyptian filmmaker and photographer Dexter Navy and featured Hammam in multiple scenarios, including standing alongside a white Arabian horse and posing atop intricately woven rugs.
She posed for pictures alongside women and men wearing traditional outfits and head and face covers decorated with jewelry.
Muaddi’s offerings feature strappy square stilettos, satin pointed-toe pumps and transparent platforms that are embellished with the designer’s iconic sparkly detailing.
The collection not only features the designer’s glitzy creations, but also her expanded handbag and jewelry collection.